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48, Toh Aka Lane

10100 George Town, Penang

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The HiP Project (since 2013)


The HiP Project which is an acronym for Heritage In Penang, was a 3-month social media campaign that aimed to instill a spark in youth to take a greater interest in cultural assets of the George Town Heritage Site. Using visual arts and social media (Facebook, Instagram and YouTube) as the platform, youth were exposed to visually appealing and interactive creative bite sized heritage information. . They were invited to participate with iconic aspects of the heritage site and win attractive prizes.

The project also involved on- ground events to nurture the knowledge of youth. The HIP Project received an overwhelming response of 2000 likes in a period of 3 months reaching the targeted demographic profile. The HIP project Facebook is an on-going platform for youth to access and engage on Heritage in Penang.

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