Group Members

  • Kuay Zi Wei

  • Kavitaanjali A/P Muniandy

  • Tan Shi Jie

  • Sim Jun Shin

  • Liew Zun Wei

  • Romieo Chan Wei Wah

About Campaign

“Long Feng (Dragon and Phoenix)” campaign focuses on one of the jewellery pieces in Chinese wedding culture which is the Dragon and Phoenix Bangle where we aim to raise awareness among the young generation and guide them to learn more about the hidden meaning or value behind the Dragon and Phoenix Bangle in Chinese wedding culture. It is also an opportunity to investigate the more explicit figuration image/ information of the Dragon and Phoenix Bangle to make it a familiar sense of understanding among the youth generation.

Through this campaign, we have shared our findings and understandings about the Dragon and Phoenix Bangle with a few design outcomes like infographic posts, 2D video animation and interactive quiz mainly via, Instagram platform. We have also come out with some merchandises as a way to create awareness among people, especially the youths about the value and heritage that the Dragon and Phoenix Bangle carries throughout the years.

As much as it is important to continue the tradition of wearing jewellery in a wedding culture, it is equally crucial for us to know and value the meaning behind it.

Instagram Feed

A total of 18 posts were shared on our Instagram feed which include:

  • Introduction to the campaign (logo, objective)

  • Teaser of video animation

  • Infographic posts

  • Video animation character introduction

  • Video animation

  • Merchandises

Check out our Instagram @longfeng.dragon_phoenix for more campaign visuals

Interactive Quiz

We created a total of 5 trivia questions which were shared on Instagram story and people can interact with it. These questions were saved in the highlight section where people can refer to it again in the future.

Video Animation

This 2D animation titled "The Legend of Dragon and Phoenix" is an animated story adapted from a Chinese folk story, “The Bright Pearl”. The story highlights the significance of the relationship between two friends, Dragon and Phoenix which can be seen through the trust and devotion they have in each other. This story can be related to the symbol of dragon and phoenix bangle which is usually worn by the bride in Chinese weddings.

Merchandize